Mortgage rates are on the up, fuel prices are higher and food is more expensive. Everyone's feeling the financial pinch at the moment but instead of cancelling their holidays altogether, many holidaymakers are simply getting back to basics: camping is back.
Figures from the National Caravan Council show a 20% rise in camp site bookings for July and August, while trade in caravans is also on the up.
Camping experts Canvas Holidays revealed that 75% of British holidaymakers are now choosing self-catering holidays above any other board option when booking their breaks.
The operator also said that it had seen a 10 - 20% increase in camping bookings in the last six months.
The latest statistics from Hitwise echo this trend, since searches for camping holidays online have trebled in May compared to the beginning of the year.
Active campers
Freedom and personal space came top of holidaymakers list of priorities in Canvas' survey, with around 29% of respondents saying they needed at least three or four days away before they could start to relax.
Activities were also an important factor in many people's holiday selection, with 30% saying they wanted to try new things while they were away. Some of the most popular options were yoga, archery, dancing, quad biking and zip wiring.
Glamping
It's not just the general public enjoying nights out beneath the stars - celebrities are getting in on the action as well.
Celebrity campers including Take That's Mark Owen and tv actress Patsy Palmer have also helped to popularise the trend and this has even spawned a new camping culture known as 'glamping' (glamourous camping).
On these kind of camping holidays, tents often have carpets, down duvets and even electricity in some cases, and on-site facilities can include saunas and hot tubs.
Open road
Camping is also gaining credentials as an eco-friendly way to spend your holidays, since it usually involves driving rather than flying to your destination.
France is especially well equipped to cater for campers, offering some of the best equipped and cleanest sites in Europe.
A growing trend for family 'road trips' has seen millions of British families loading up their cars, boarding the cross-channel ferries and enjoying the pleasures of the French countryside en route to their camp site.
It seems that while the current economic and environmental concerns continue, camping holidays are here to stay.